We hope you join us for the upcoming Holiday Recycling Campaign!

If you haven’t yet signed up, please do so by completing and submitting the form to the left.


Click here to see the TV spot.


We’ll also be creating a new website for the public to retrieve local information on holiday recycling tips, tree drop-off locations, etc. This new website will be included on all our outreach materials.

Here’s last year’s campaign summary...we expect this year’s campaign to be similar.

2005 - 2006
Regional Holiday Recycling Campaign Final Summary
January 16, 2006

The Regional Holiday Recycling campaign was once again a tremendous success, and one of the best holiday campaigns so far in terms of reach. A combination of efforts helped spread the “reduce, reuse, recycle” message to millions of people. Thank you to everyone who took part.

• Fourteen participants
• Airing of the “Reduce, Reuse, Recycle” TV spot on broadcast TV
• Airing of the TV spot on cable in targeted regions
• Airing of radio spots in two media markets
• Generous allotment of bonus and PSA airings from the media
• News coverage on holiday recycling from major media outlets
• Radio and TV program interviews on various stations

Last year's participants:

County of Sacramento
County of Yolo
County of Glenn
County of San Joaquin
(including Lodi, Ripon, Tracy and Escalon)
County of Stanislaus
City of Citrus Heights
City of Dixon
City of Elk Grove
City of Folsom
City of Isleton
City of Sacramento
City of Stockton
City of West Sacramento
City of Woodland
Waste Management

Total Budget: $46,000


TV Spot
The group’s new TV spot – “Reduce, Reuse, Recycle!” was aired in both :30 and :15 versions. The spot features our “talent” magically recycling various holiday materials into her personified recycling container. Spot includes a tag at the end: “Funded by the Department of Conservation and your local recycling program.”


TV Schedule
A schedule of TV spots aired from Wednesday, December 21 through Sunday January 15 (only PSA and bonus spots aired after January 1). We were able to purchase air time at “below market” rates due to the traditional drop-off in demand from retailers during this time of year.

For broadcast television, we placed schedules on KCRA Channel 3 (NBC), KXTV Channel 10 (ABC), and KTXL Fox 40. Dayparts included prime, fringe and daytime. These stations’ broadcast includes a large geographic area that encompasses all of the participants.

KCRA Channel 3 - NBC
M-F 6-7a News
M-F 7-9a Today Show
M-F 9-10a Regis & Kelly
M-F 4-5p Oprah
M-F 5-5:30p News
M-F 7-7:30p Access Hollywood
Sat 12/24 8-11p Movie: “It’s A Wonderful Life”
Bonus spots / PSAs
Total number of spots: 23

KXTV Channel 10 - ABC
M-F 7-9a Good Morning America
M-F 11a-12n News / Jeopardy
M-F 12n-3p Soap operas
M-F 3-4p Ellen
M-F 4-5p Inside Edition / Millionaire
M-F 630-7p Wheel of Fortune
M-F 7-730p Jeopardy
M-F 11-1130p News
Sa/Sun 11-1130p News
Sat 12/24 9-11p Movie: “I’ll Be Home For Christmas”
Bonus spots / PSAs
Total number of spots: 34

KTXL Channel 40 - FOX
M-F 11a-2p Daytime ROS
M-F 530-7p King of the Hill/Raymond/Malcolm in the Middle
M-F 7-8p Malcolm/Raymond
M-Su 10-11p News
Sa-Su 1-7p ROS
Bonus spots / PSAs
Total number of spots: 45

PSAs
All paid stations listed above aired bonus spots and PSAs. We also received spots and reader copy on KKFS FM 103.9 FM “The Fish”.

News / Media Coverage and Interviews
In addition to the paid placement of the TV and radio spots, Ross-Campbell solicited free media coverage of the holiday “reduce, reuse, recycling” message to all media news departments in our target area. This resulted in a large mount of “free” coverage and stories from both the print and broadcast media. Most of the stories included interviews with our spokespersons Cedar Kehoe, Harold Duffey, and Doug Eubanks. (This list may not be complete as there may have been additional stories that our clipping service may not have tracked).

• KTXL Fox 40. "Late News" 10 pm Wednesday, December 21. Story and interview with Harold Duffey.
• KCRA Channel 3. Five stories aired (2 live, 3 recorded) on various news shows on December 23. Interview with Cedar Kehoe at a transfer station, including props.
• KFBK 1530 AM. Seven airings on Thursday, ecember 22. Interview with Cedar Kehoe.
• KXTV Channel 10. "Sacramento & Co." - 9-10 am Friday, December 23. Live interview with Cedar Kehoe on set with props.
• KQCA Channel 58. News 10 pm Saturday, December 24. Holiday recycling story.
• KCRA Channel 3. News 11 pm Saturday, December 24. Holiday recycling story. Sacramento Bee. "What You Need To Know This Week" Sunday, December 25. Holiday recycling tips.
• KCRA Channel 3. Eight news stories throughout the day on Monday, December 26 on holiday recycling, waste reduction, trees, etc. Chico Enterprise-Record. Monday, December 26. Holiday recycling story.
• KMAX Channel 31 - "Good Day Sacramento" Monday, December 26. Two live interviews on set with Cedar Kehoe, including props. Various"teasers" throughout the program.
• KQCA Channel 58. News 10 pm Monday, December 26. Holiday / tree recycling story.
• KXTV Channel 10. "Sacramento & Co." - 9-10 am Friday, December 30. Tree recycling tips.
• KUVS Channel 19. News Tuesday, January 3. Tree recycling tips.
• KSFM FM 102.5. "Community Scoreboard" interview with Doug Eubanks on holiday recycling. Interview conducted by Ms. Wanda.