Regional Recycling Group Recycle Used Oil & Filters Television Spots

RRG "Do Less" Television Spot

The Northern California Regional Recycling Group (RRG) is a collaboration of Northern California cities, counties and other public agencies working together on waste reduction and recycling efforts through a variety of media campaigns that promote personal action and behavior change. The RRG cities and counties collectively create outreach campaigns to promote waste reduction, while avoiding duplication and purchasing regional media at a fraction of the cost individual jurisdictions would pay for equal media outreach. The cities and counties contribute funds that pay for regional media buys, jointly organized events, as well as the development of outreach materials, guides, booklets, publications and other educational tools.

The Ross-Campbell team plans, designs and directs the Regional Used Oil Campaign conducted by the RRG each year from mid June through late August, with over 30 participating jurisdictions. The campaign includes television spots focusing on used oil recycling, filter recycling, and extending oil change intervals.

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