As part of R.C’s regional organics campaign, we utilize the power of social media platforms to educate residents and businesses about the SB 1383 organics collection requirements. Our eye-catching ads on Facebook, Instagram, X, and the Google Ads Network serve as a call to action, compelling individuals and organizations to recycle their organic waste responsibly. 

As part of Ross-Campbell’s Regional Organics Campaign, we utilize the power of social media platforms to educate residents and businesses about the SB 1383 organics collection requirements. Our eye-catching ads on Facebook, Instagram, X, and the Google Ads Network serve as a call to action, compelling individuals and organizations to recycle their organic waste responsibly. 

To maximize the impact of our campaign, our ads are strategically displayed exclusively within the geographic boundaries of participating cities and counties. This laser-focused approach ensures efficiency and cost-effectiveness, reaching the right audience with the right message. 

Every viewer of our ads is given the opportunity to connect directly to their city’s or county’s organics website. This valuable connection allows them to access specific information about the recycling programs available in their area. By making the connection seamless, we empower individuals to take immediate action to recycle their organic waste. 

At the heart of our efforts lies the collaboration with the Regional Recycling Group (RRG). Comprising of California cities, counties, and other public agencies, the RRG works together on waste reduction and recycling campaigns. With coordinated media outreach, we promote personal action and behavior change, driving progress toward a cleaner and more sustainable future. 

By pooling resources, RRG cities and counties jointly create outreach campaigns that promote waste reduction. This collaborative approach eliminates duplication and allows us to effectively purchase regional media at a fraction of the cost that individual jurisdictions would pay for similar outreach efforts. These cost savings are then reinvested in regional media buys, jointly organized events, and the development of educational tools and resources. 

Visit the RRG website to learn more about our sustainable initiatives and find valuable resources to help you become an active participant in the movement. Together, let’s embrace organic recycling, protect the environment, and create a healthier and greener future for all.